It isn’t enough in business to ask someone to throw some words together then assume that everything is okay. Tempting though it may be to think that words are the least of your concerns, it really pays off to give the job to a professional… and not just for peace of mind.
Your customers will notice straight away if key words are missing or spelt wrong. Take a look at the shocking example shown in this photo (taken from a national newspaper)!
Don’t undermine sales efforts
Everyone is busy and very often they simply do not have the time to pore over every word that’s written about their company. Quite rightly, sales people concentrate on sales while marketing specialists focus on marketing. Unfortunately, the best sales and marketing efforts can be undermined by failing to cross the Ts and dot the Is.
A manufacturer wouldn’t put a product out on the market without it passing the most stringent quality control checks. A vaccine wouldn’t be injected into people’s arms unless it had been tested and tested and tested over and over until it met the tightest of safety criteria.
So why would anyone in business want anything that represents them being issued without it undergoing the toughest of checks?
Making a simple mistake can be saying your business has 4 years of experience instead of 40. It can be offering customers a daft plan rather than a draft plan. Or it can be making the kind of howlers shown in this example. The likely result is that your prospects and customers would either wince or walk away…. or both.
Protect your business
So don’t help your business to fail by letting basic mistakes like these get by.
Our guarantee to you is that The Word Factory would never let anything like this pass. That’s the kind of guarantee that can make all the difference between winning a customer or losing out on that lucrative contract.