We’ve all done it… we think we’re saying very clearly what we mean but someone misinterprets it and gives it an unintended spin.
In ordinary life it can be amusing but in business it can be disastrous.
Any marketing strategy has to be based around clear messaging. It is absolutely essential that you put across to prospects and customers exactly what you want them to hear.
That’s why choosing the right words that convey a precise message aligned with your company’s strategic goals is vital.
You know where to come if this is what you want to achieve…