Even the biggest names can get it wrong.
As you can see by this screenshot from QuickBooks, which is a piece of software used by millions of people, someone tasked with writing their copy clearly struggles with the concept of the apostrophe.
The first one is correct (“it’s easy”) but then they get it wrong with “its all”. The apostrophe should be repeated here, of course, since both instances are abbreviating “it is”.
This kind of lack of attention to detail does make a difference. It makes the user question just who is behind the product that they are relying on and putting all their confidential financial details into.
It eats away at the trust that is essential in any business relationship. Even the slightest chink in your armour can be the difference between a customer staying with you or going elsewhere.
Don’t let mistakes ruin your business. Put your faith in The Word Factory. It’s a company that lives by its reputation.