There used to be a time when the BBC was an organisation renowned for its reliability. We’re not talking about political bias here or ‘wokery’, that’s a completely different discussion.
No way would the BBC’s sub-editors let grammatical gaffes such as this slip through their net. The problem, of course, has been the cuts that many media outlets have made in their staff to save money. This photo is incontrovertible proof that cutting costs = sacrificing quality.
So don’t be like the BBC. Don’t assume that professional writers are unnecessary and that anyone can produce the correct words without any errors. Using its here instead of it’s is such a basic mistake that you have to wonder who is working for the BBC in 2021 (and who is checking their output).
Just as this error makes the BBC look bad and dilutes its reputation for top quality journalism and the use of English, imagine what damage something like this could do to your company.
Cutting corners can prove to be a false economy when you end up losing valuable business. The ideal solution would be a premium quality and professional copywriting/technical writing service that is also extremely affordable.