Every sales person knows, everyone who has done a presentation knows, everybody in business knows: never get a name wrong.
If you get a company name wrong or the name of the person you are presenting to wrong, you may as well stop the presentation, stop the sales spiel, make your apologies and leave.
There can be only one reason why someone attempting to write ‘Sturgeon’ manages to arrive at ‘Sutgeon’. Lack of attention to detail backed by laziness. A simple re-read or even using the spelling checker would flag up such an avoidable error.
But, hey, mistakes happen, no need to be so pedantic. Well, some journalists may not consider it important to get people’s names right but in business this kind of mistake can literally mean the difference between success and failure.
If you are presenting to Boots and in massive letters on a brightly lit screen it says ‘Books’, you can forget the contract. If you were presenting to Cants, the Yorkshire-based rose specialist, you can imagine why getting their name 100% correct would be essential.
It isn’t nit-picking. It isn’t grammar police. It’s important to get things like this right and anyone in business who thinks otherwise is simply inviting trouble upon themselves.
We don’t know much about drugs or roses but we know just about everything there is to know about writing. So you can relax when you hand over your copywriting, speech writing, web copy, social media posts, blogs and much more to The Word Factory.